肖晶，女，河南郑州人，博士。
研究方向：企业战略管理、创新管理、绿色消费行为、网络营销等
电子邮箱：jxiao@wtu.edu.cn
个人简介：
肖晶，现任71886a必赢讲师。2023年毕业于华中科技大学71886a必赢工商管理专业，获得管理学博士学位。2019-2020在加拿大Simon Fraser University的Beedie School of Business做访问学者一年。先后在国内外重要期刊和会议发表多篇论文，作为骨干成员参与一项国家社科重大项目和多项国家自然科学基金面上项目。
代表性成果：
Ø 期刊论文
1) Jing Xiao, Zhi Yang*, Zhen Li, & Zhi Chen. A review of social roles in green consumer behaviour [J]. International Journal of Consumer Studies, 2022. (SSCI, JCR Q1; IF=9.9)
2) Zhen Li, Fang-Zhou Li, Jing Xiao*, & Zhi Yang. Topic Features in Negative Customer Reviews: Evidence Based on Text Data Mining[J]. Review of Socionetwork Strategies, 2020, 14(1). (通讯作者; ESCI)
3) 杨治 & 肖晶*. 绩效反馈理论的演进脉络与研究展望[J]. 管理学报, 2023. (通讯作者; CSSCI)
Ø 会议论文
1) 杨治, 肖晶, & Daniela Blettner. The effects of demand aspirations on innovation behavior: Evidence from Apple App Store. 中国管理学年后, 乌鲁木齐, 2023.
2) Zhi Yang, Jing Xiao, & Daniela Blettner. Identifying reference points from the demand-based perspective: Evidence from Apple App Store [C]. The 10th International Symposium on Management of Technology, Hangzhou, 2023.
3) Jing Xiao, Zhi Yang, & Zhi Chen. Taking Stock of the Behavioral Theory of the Firm While Looking to the Future: A Bibliometric Review [C]. Academy of Management Proceedings, Seattle, 2022, p. 17645.
4) Jing Xiao, Zhi Yang, & Daniela Blettner. The Effect of Demand-Based Aspirations on Adaptive Changes [C]. Strategic Management Society Meetings, London, 2022.
5) Jing Xiao, Daniela Blettner, & Zhi Yang. The Effect of Comparison Relationships on the Direction of Strategic Change at the Dyadic Level[C]. Strategic Management Society Meetings, Hangzhou, 2020.
6) Zhi Yang & Jing Xiao. From "A" to "THE" Behavioral Theory of the Firm: A Historical Review Based on Text Mining[C]. Academy of Management Proceedings, Boston, 2019, p. 14378.
7) Zhen Li, Fang-Zhou Li, Jing Xiao, & Zhi Yang. Effects of Negative Customer Reviews on Sales: Evidence Based on Text Data Mining[C]. 2018 IEEE International Conference on Data Mining Workshops (ICDMW). IEEE, 2018: 838-847.
8) Xu-De Gui, Jing Xiao, Jin-Long Zhang, & Yu-Kun Bao. Designing the Expert Systems for Senior Managers' Performance Evaluation[C]. 2014 Seventh International Joint Conference on Computational Sciences and Optimization. IEEE, 2014: 607-610.
参与项目：
1）国家社科基金重大项目“‘双链’协同区域科技创新中心的培育路径与治理体系研究”
2）国家自然科学基金面上项目“谁是我的标杆？企业非典型性特征、自我评价动机及需求端信息对参照标杆选择的影响”
3）国家自然科学基金面上项目“企业创新搜索行为的触发、路径选择及效果研究：基于企业行为理论视角”
4）2017全国学校共青团研究课题重大项目“大学生创业团队特征对创业绩效的影响”
5）2023年参与教材《战略管理》（路江涌、杨治等，高教出版社）编写
6）2023年参与华科大《MBA企业战略管理》视频课程录制
